Welcome! The purpose of the 4 Points Business Association (4PBA) is to promote and advance the next important step in the Four Points Area evolution - the transformation of the Four Points area into a first-rate business district.
What's In It For Residents?
The Four Points area is the gateway to hill country living surrounded by lake living lifestyle. It is comprised of many family and independently-owned businesses. You may be pleasantly surprised at the variety of goods and services right at your doorstep. Through advertising, community events, and referrals, 4PBA can help residents discover businesses they never knew were part of this diverse community.What's In It For Businesses?
The 4PBA serves as a forum through which the entire local business community can network, benefit from thought-provoking speakers, share ideas, and enjoy the fellowship of like-minded professionals. We're working together to keep Four Points moving forward. We're working together to keep 4 Points moving forward.We're working together to keep 4 Points moving forward.
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Notes from Dr. Hansen - Part 1
Tue, May 26 2009 11:37
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Last week, the Four Points Business Association's (4PBA) hosted Dr. Richard Hansen. He spoke about how to get the most out of networking and referral groups. There were about 15 4PBA members and visitors there to learn from Dr. Hansen.
First, Dr. Hansen spoke of the benefits of belonging to a networking/referral group. He compared other forms of obtaining business - advertising, direct selling and publicity. All of these forms are fairly impersonal - both advertising and direct selling is asking for business from people you do not really know. Publicity is nice, because it brings in a third party endorsement or validation. However, Dr. Hansen believes that referrals are key to growing your business. Referrals are much more personal; therefore, are more likely to result in helping your business grow.
A common phrase is "people do business with people they know", which Dr. Hansen validated by comparing the benefits of joining a referral group to advertising, direct sales and publicity. Dr. Hansen also discussed how most networking groups are only at 10-20% of their referral capacity. Next post will discuss Dr. Hansen's tips on how to increase networking effectiveness.
First, Dr. Hansen spoke of the benefits of belonging to a networking/referral group. He compared other forms of obtaining business - advertising, direct selling and publicity. All of these forms are fairly impersonal - both advertising and direct selling is asking for business from people you do not really know. Publicity is nice, because it brings in a third party endorsement or validation. However, Dr. Hansen believes that referrals are key to growing your business. Referrals are much more personal; therefore, are more likely to result in helping your business grow.
A common phrase is "people do business with people they know", which Dr. Hansen validated by comparing the benefits of joining a referral group to advertising, direct sales and publicity. Dr. Hansen also discussed how most networking groups are only at 10-20% of their referral capacity. Next post will discuss Dr. Hansen's tips on how to increase networking effectiveness.
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